Saturday, March 24, 2012

The Scarcity Technique

Chapter 7 in Robert B. Cialdini’s book Influence (science and practice) covers a specific technique or tactic that is used in influencing an individual or a group, Scarcity. The book is quite revealing, as it is effective in outlining the various tactics used to affect people through influence and persuasion. Scarcity plays a major role in persuasion.

To read more about scarcity please visit.

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